Add schema structured data to any page or post type. Create an SEO friendly contact card with your business info and associated schema. Supports Google Map, opening hours and more.


Add schema structured data to any page and/or post type on your site. Also easily create a contact card to add all your business details with the correct structured data. Enhance your site with SEO friendly markup.

Key Features

Add JSON-LD schema to any or every page or post on your site
Support for all organization schema types
Support for all schema rich results types
Customize general/global schema data on the post edit screen
Create an SEO-friendly contact card that you can add via Gutenberg block or shortcode
Easily include a Google map, opening hours and all your business details
Add multiple locations
Test any page on your site using Google’s Rich Results Test
The plugin comes with a database of every organization type schema and every rich results type. With this you can easily create a new schema element and assign a specific structured data type to a page, an individual post, an entire post type, or to your site as a whole.
Each schema and rich results type comes with its corresponding properties/fields, as per When you add a schema element, you can fill in each of these properties with defaults that you want to apply to all posts/pages that have the schema. You can then customize each property directly on the post edit screen, should you need to make a change for a specific page or post.
Whether you’re running your website for a local business, a corporation, a restaurant, a specific project, a sports team, or any other type of organization, with just a few clicks, you can have the correct schema added to your pages, to help enhance your results in search engines!

Business Profile Contact Card

The Five Star Business Profile and Schema plugin is also perfect for adding your contact details to any page on your site. It comes with a handy form to help you fill in your info, which then gets automatically included on your site both as a contact card and as schema structured data, using the new JSON-LD format.
Includes Gutenberg schema block for displaying your contact details! You can also use the contact shortcode or widget to add in the structured data to your vcard. These allow you to display the following business contact info on any page:
Business name
Phone number
Separate click-to-call phone number
Contact page link or email address
Link to Google Map with directions to your establishment
Google Map showing your location
Opening hours
Exceptions for opening hours, to specify days that are closed or have different hours (e.g. holidays)
For all of this information, the correct markup is added, in the new JSON-LD format. This helps search engines, like Google, discover your address, phone number and opening hours, so they can display them with your listing on Google.
Choose from a wide array of microdata item types for your business schema, including:
Corporation schema
Organization schema
Local Business schema
Restaurant schema
Many more!

Google Maps Structured Data

The integrated Google Maps features allow you to enhance your location structured data by displaying a business map on your site with full schema support. Your business location, including the business address, will be displayed on a map (with the correct map schema), as well as in text with the correct location microdata.

Multiple Locations

Business Profile supports multiple locations. This powerful feature works great for businesses that have several offices, for delivery services, for restaurants with multiple locations, etc. Business location schema is added to each entry and you can showcase your details using the Gutenberg schema block, via the location shortcode or with the included widget. For help getting started with this, you can visit:
The multiple location structured data for your business also syncs up with the Five Star Restaurant Reservations to automatically offer a dropdown in your reservation form, so people can pick which location they want to book at. You can choose separate organization schema, corporation schema or local business schema for each new location you create, so each schema shortcode and each page’s contact info is uniquely optimized with SEO and search results in mind.

Premium Schema Features

The premium version of the Five Star Business Profile and Schema plugin comes with several extra features that will help you set up and refine your structured data more quickly and more accurately.
These include a default helper functionality for your schema. This option adds a big list of default values to the plugin and allows you to easily populate each schema property with one of these values. No need to be familiar with all the different schema properties and types. Just choose the default you want from the included list and you’re off and running!
The premium version also includes new integrations that will help you automatically apply specific structured data to certain areas of your site. For example, the WooCommerce Integration option will automatically add full Product schema to your WooCommerce shop, helping to enhance the search results for your products.
There is also a posts integration option, which will automatically add Article rich snippets to the default Posts post type. This way, all your articles and blog posts can have the correct schema, without the need for manually inputting it each time you add a new post.
Key premium features include:
Schema default helpers, which let you choose defaults for all schema properties
Post rich snippets, to automatically add full Article markup to posts
WooCommerce Integration, to automatically add full Product structured data to your shop
This schema structured data and contact card plugin is one part of our suite of plugins designed to give you the best WordPress business and restaurant experience. Our plugins provide an intuitive and easy-to-use interface that make sure you don’t lose out on business to your competitors. For more info:
Restaurant Reservations plugin that lets your customers reserve a table directly on your site.
Restaurant Menu plugin that lets your customers view your full menu directly on your site.

For help and support, please see:
Our FAQ page, here:
Our installation guide, here:
Our documentation and user guide, here:
* The Restaurant Menu support forum, here:


This plugin is packed with templates and hooks so you can extend it as needed. Read the developer documentation.


1. Upload the ‘business-profile’ folder to the ‘/wp-content/plugins/’ directory
2. Activate the plugin through the ‘Plugins’ menu in WordPress
1. Go to the ‘Plugins’ menu in WordPress and click ‘Add New’
2. Search for ‘Business Profile’ and select ‘Install Now’
3. Activate the plugin when prompted

Getting Started

1. To create a business profile with schema structured data:

Click on ‘Business Profile’ in the WordPress admin sidebar menu. This will bring you to the page where you can create or edit your contact card * Choose a schema type and then file in the company contact info. * Set up a schedule/opening hours for your location. * Click Save Changes and it will automatically save your vcard business info.

  1. Adding your contact card and business profile to a page:
    • Gutenberg: Add a new block to your page and navigate to the Widgets block section. In there, you’ll see a block called Contact Card. Just add that to your page and your address and schema will show on that page.
    • Shortcode: Add the [contact-card] schema shortcode to any page and your business location and structured data will be added to that page.
  2. To add a map and schema to your business profile:
    • Go to the settings page and insert your Google Maps API Key.
    • This will insert your location with Google map schema.
  3. Enable multiple locations, each with unique business structured data.
    Go to the settings page and check the box to enable multiple locations.
    This will create a new menu item in your WordPress admin called Locations.
    Click on Locations to add new and edit existing locations.
    Now, each individual address will have its own unique business schema type and custom location structured data.

  4. Customize your location schema and business contact card by making use of the available options, found in the Settings area of the plugin admin.
    For a list of specific features, see the Restaurant Menu description page here:
    For help and support, please see:
    Our FAQ page, here:
    Our documentation and user guide, here:
    * The Restaurant Menu support forum, here:

    Frequently Asked Questions

    Is there a shortcode to print the contact card?
    Yes, you can use [contact-card]. The documentation includes all of the shortcode attributes.

    It asks me for a Google Maps API Key but I don’t know what it is or how to get it.
    Google now requires that you have your own API key to display a map on your website. The documentation includes a walkthrough to help you generate a Google Maps API key.

    Google Maps shows my business in the wrong location

    Unfortunately, in some cases Google is unable to find the right latitude and longitude to match your address.

    In some cases, you may be able to get it to properly locate you by tweaking the address. Sometimes Google just needs a bit of help. Once you’ve got the right coordinates you can go back and restore your original address, and save the form without touching the coordinates again.
    If you’re unable to get Google to recognize your location, the best thing to do is to leave the Google Map out when you print your contact card. You will also want to hide the Get Directions link, because Google will guide your customers to the wrong location.
    There’s not much I can do about this, unfortunately. Even if you were able to manually set the latitude and longitude, Google would still show bad directions, because it uses the address, not the coordinates, for this feature.

    What’s the Schema Type?
    This allows you to let search engines like Google know exactly what kind of business you run.
    That way, when someone looks for a real estate agent or a restaurant in your area, they’ll know to include you in their search results.
    You may not find a type that’s a perfect match for your business. Choose the option that’s most appropriate for your business, and fall back to a more generic type, such as Local Business, if you need.